Monday, September 3, 2012

Domain market studies and trends by Sedo.com


Sedo's resources page reveals interesting information about domain market trends.

First there is snapshot about market sales in Q1 2011- Q2 2012 (see below).  


Average gTLD Sale Prices by Quarter


Q3 2011
Q4 2011
Q1 2012
Q2 2012
.com
2,496 USD
2,762 USD
2,347 USD
2,107 USD
.net
1,430 USD
1,809 USD
1,619 USD
2,470 USD
.org
1,189 USD
1,130 USD
1,225 USD
1,207 USD
.biz
1,122 USD
883 USD
1,011 USD
798 USD
.info
1,182 USD
757 USD
896 USD
845 USD

Average ccTLD Sale Prices by Quarter



Q3 2011
Q4 2011
Q1 2012
Q2 2012
.de
1,715 USD
930 USD
1,454 USD
1,522 USD
.at
1,142 USD
867 USD
1,484 USD
1,723 USD
.fr
2,288 USD
1,636 USD
1,870 USD
1,997 USD
.es
2,418 USD
1,411 USD
1,582 USD
1,104 USD
.co.uk
1,880 USD
1,375 USD
1,743 USD
1,615 USD

Top 10 Domain Sales - Q2 2012



Domain
Sales Price
1.
online-casino.de
115,000 EUR
2.
sommerhus.dk
87,500 EUR
3.
ahha.com
112,000 USD
4.
onlinefreegames.com
90,000 USD
5.
interest.me
80,000 USD
6.
artdeco.com
75,000 USD
7.
gruppenreisen.de
59,500 EUR
8.
hot.net
56,700 EUR
9.
geschenkideen.de
50,000 EUR
10.
film.tv
65.000 USD
Most interesting stuff are these pdf files about quarterly & annual domain market studies.

When looking latest Q2 2012 market study, it reveals very interesting information.
For example:

Top selling TLD's are:

.com by 48%
.de by 15%
.net by 6%
.co.uk by 5%
.org by 3%
.info by 2%
.eu by 2%
.me by 2%
.es by 2%
.nl by 2%
others by 13%

Most buyers by country:

 1. Usa
 2. Germany
 3. Uk
 4. Netherlands
 5. France
 6. Spain
 7. Canada
 8. Italy
 9. Australia
10.Switzerland

Sales by channel:

Buy it now 42%
Offer-counteroffer 31%
Auctions 15%
External transfers 7%
Brokerage 5%

Sale price range were:

$500 or less 46%
$501 - $2,500 39%

Sales by domain length topped in 8 characters where the highest range was in beehtween 6 and 12 characters.

Top sales categories:

 1. Computers
 2. Business
 3. Internet
 4. Shopping
 5. Travel
 6. Health
 7. Sport
 9. Society
10. Finance Services
11. Recreation

Download the full Q2 2012 domain market study here.


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